Wear the gulls.

The WEAR31 range. Clothes first. Story on its own tab.

Buy now Shop women

MenAdults

Kids9 to 14

MenNamed gulls · Adults

WomenEveryday & active

KidsAges 9 to 14

The range

Adults

Battered Barry

Navy hoodie · Golden yellow thread

Buy now

Sandwich Sid

Kelly green tee · White thread

£36

Buy now

Pier Pressure

Red knit jumper · Sky blue thread

£45

Buy now

Ice Cream Dave

Charcoal sweatshirt · Pink thread

£42

Buy now

Gullible Gary

Teal track jacket · Coral thread

£45

Buy now

Beach Bandit

Sunshine yellow hoodie · Black thread

£42

Buy now

Squawk Norman

Black tee · Red thread

£36

Buy now

Fish Finger Phil

Sky blue cap · Navy thread

£22

Buy now

Dive Bomb Dougie

Purple beanie · Lime thread

£20

Buy now

Special edition

31 Beanie

Charcoal beanie · Bird-head crest

Buy now

Wee Wilf

Cobalt knit jumper · Bright orange thread

£45

Buy now

Sky blue short-sleeve camp-collar shirt with a small white seagull emblem on the chest

Deckchair Derek

Sky blue camp-collar shirt · White thread

£48

Buy now

Navy piqué polo shirt with a small white seagull emblem on the chest

Promenade Pete

Navy piqué polo · White thread

£40

Buy now

Pale pink piqué polo shirt with a small chocolate-brown seagull emblem on the chest

Ninety-Nine Nigel

Ice-cream pink piqué polo · Chocolate thread

£40

Buy now

Sand-coloured straight-leg chino trousers with a tiny navy seagull emblem by the pocket

Sandbank Stan

Sand cotton chinos · Navy thread

£52

Buy now

Navy slim straight chino trousers with a tiny white seagull emblem on the coin pocket

Low Tide Lenny

Navy cotton chinos · White thread

£52

Buy now

Ecru chunky cable-knit wool jumper with a small navy seagull emblem on the chest

Cable Car Colin

Ecru chunky cable-knit jumper · Navy thread

£55

Buy now

Bottle green chunky ribbed fisherman jumper with a small cream seagull emblem on the chest

Groyne Graham

Bottle green chunky rib jumper · Cream thread

£55

Buy now

Olive bomber jacket with navy ribbed collar, cuffs and hem and a small cream seagull emblem on the chest

Bomber Bertie

Olive bomber jacket · Cream thread

£75

Buy now

Navy harrington jacket with red tartan lining and a small cream seagull emblem on the chest

Mackerel Mick

Navy harrington · Tartan lining

£75

Buy now

Embroidered gull emblems; final artwork will be redrawn by an illustrator.

Smart shirts, knits, chinos & tailoring

Folded pale blue button-down Oxford shirt with a small navy seagull emblem on the chest

Seaside Simon

Pale blue Oxford shirt · Navy thread

£48

Buy now

Folded white button-down Oxford shirt with a small navy seagull emblem on the chest

Sir Chips-a-Lot

White Oxford shirt · Navy thread

£48

Buy now

Cream fine-knit polo shirt with navy-tipped collar and a small navy seagull emblem

Rockpool Ron

Cream knitted polo · Navy tipping

£45

Buy now

Pleated Percy

Charcoal pleated smart chino

£58

Buy now

Navy fine merino roll-neck jumper with a small seagull emblem on the chest

Merino Mervyn

Navy merino roll-neck · Cream thread

£55

Buy now

Charcoal and brown check wool-blend overshirt with two chest pockets and a small cream seagull emblem

Steady Eddie

Charcoal & brown check wool-blend overshirt

£58

Buy now

Navy unstructured wool blazer with patch pockets and a small seagull emblem on the lapel

Sir Squawks-a-Lot

Navy wool blazer · Lapel gull

£89

Buy now

The smart range: same South Coast gulls, dressed up a bit. See it in the full range

Women

Gale

Oversized hoodie · Plum

£42

Buy now

Duchess

Cropped hoodie · Blush

£42

Buy now

Petrel

Zip-up · Mustard

£42

Buy now

Undertow

Leggings · Burgundy

£40

Buy now

Shearwater

Track set · Black & gold

£79

Buy now

Fury

Oversized baggy tracksuit hoodie · Ink Black

£48

Buy now

Zephyr

Super-baggy tapered tracksuit joggers · Ink Black

£42

Buy now

Cyclone

Baggy plum tracksuit set · gold tape · Plum

£65

Buy now

Vortex

Baggy chocolate tracksuit set · Chocolate

£65

Buy now

Drift

Cropped oversized quarter-zip fleece · Burgundy

£48

Buy now

Horizon

Colour-block baggy track jacket · Cobalt

£52

Buy now

Cascade

Baggy cargo-pocket sweatpants · Charcoal

£45

Buy now

Ripple

Fold-over flared yoga pants · Blush

£42

Buy now

Maelstrom

Sculpt contour leggings · Cobalt

£40

Buy now

Vixen

Longline sculpt sports bra · Burgundy

£34

Buy now

Siren

Soft scoop sports bra · Ivory

£30

Buy now

Tempest

Strappy sculpt sports bra · Emerald

£32

Buy now

Ember

Ruched cross-back crop · Mustard

£28

Buy now

Mirage

Soft training tank · Bone

£28

Buy now

Pulse

Seamless butter crop · Lilac

£32

Buy now

Surge

Contour bike shorts · 6" · Cobalt

£28

Buy now

Breaker

Soft run shorts · 3" · Harbour Navy

£30

Buy now

Full women's range

Kids ages 9 to 14

Bucket

Kids sunshine yellow hoodie · Black thread

£35

Buy now

Crumbs

Kids kelly green tee · White thread

£28

Buy now

Dinghy

Kids teal track jacket · Coral thread

£35

Buy now

Splash

Kids cobalt sweatshirt · Bright orange thread

£35

Buy now

Sprinkle

Kids purple beanie · Lime thread

£20

Buy now

Splash jorts

Kids mid-wash denim jorts · White thread

£28

Buy now

More about the kids range

Story →

Buy now

Orders are open. Free UK delivery on every order.

Buying for a child? An adult (18+) should place the order.

Buy now