Winter concepts - not on sale

Winter on the coast

Knit jumpers · Beanies & caps · Wider range · Patterned knits · South Coast knits · High-neck jumpers · Tracksuits · Core range

Cold sea, low sun, wind off the cliffs. The winter range takes the WEAR31 surf look into heavier, softer pieces: boxy dropped-shoulder knits, beanies, caps, fleece and a puffer gilet, in clean off-white, sunshine yellow and royal blue alongside the brights and some muted tones.

Three models on a cold beach below cliffs at sunset in an off-white hoodie, a navy sweatshirt with a mustard beanie and an off-white sweatshirt, each with a small seagull + 31° emblem — Winter atmosphere image. Not shot at a real location; the models are not real people. Final emblem artwork will be redrawn by an illustrator.

Knitwear

Knit jumpers

Oversized, boxy ribbed knits with dropped shoulders, in off-white, sunshine yellow, royal blue and coral. A small embroidered seagull + 31° emblem on the chest - quiet, not loud.

Embroidered logo only. Heat-reactive ink doesn't suit chunky knit, so the knits don't change colour. Yarn and maker being selected.

Headwear

Beanies and caps

Deep-cuff ribbed beanies in white, yellow, royal blue and navy, and six-panel caps in white, yellow, royal blue and hot pink. Small embroidered circled 31 or sun marks.

Beanies: embroidered logo (heat-reactive embroidery thread being looked into - not confirmed). Caps: small seagull + 31° emblem on the front; whether the cap mark is printed, a patch or heat-reactive thread is still to be decided after sampling.

Ribbed beanies in cream, yellow, cobalt and navy and caps in white, yellow, cobalt and hot pink, each with a small seagull and 31° emblem — Hats and caps. Emblems are drawn larger than planned here - about 3.5-4cm in production. Final emblem artwork will be redrawn by an illustrator.

The wider range

Fleece, gilet, joggers and more

A quarter-zip fleece, puffer gilet, joggers, wave-stripe knit jumper, knit scarf, gloves and a long-sleeve tee - each with a small circled badge.

Flat lay of a cream knit scarf, cream quarter-zip fleece, royal blue puffer gilet, cream joggers, multicolour wave-stripe knit jumper, yellow knit gloves and a royal blue long-sleeve tee, with a small seagull + 31° emblem on most pieces — The wider winter range with the small seagull + 31° emblem. Final emblem artwork will be redrawn by an illustrator.

New - patterned knits

Patterned & beach knits

Bolder knitted-in patterns, shown front-and-back or front only - all with the small seagull + 31° emblem on the chest and plain patterned backs.

Patterned jumpers - small front logo only

Zigzag waves, pale blue argyle, sunset stripes, navy with tiny suns, oatmeal with a green stripe, pink-to-red gradient.

Six patterned knit jumpers with a small seagull + 31° emblem on the chest: yellow and blue zigzag waves, pale blue argyle, sunset stripes, navy with tiny suns, oatmeal with a green stripe, and a pink-to-red gradient — Patterned jumpers: small front logo only. Final emblem artwork will be redrawn by an illustrator.

New - beach-themed knits

South Coast knits

Beach huts, deckchair stripes, shells, sandcastles, waves and seagulls - the seaside on our doorstep, knitted in.

Front and back views

Beach huts over waves with seagulls; deckchair stripes with shells and starfish; sandcastle, bucket and spade and ice creams. Each shown front and back.

Three South Coast beach knit jumpers shown front and back: beach huts over waves with seagulls; deckchair stripes with shells and starfish; sandcastle, bucket and spade and ice creams, each with a small seagull + 31° emblem on the front and a plain patterned back with a tiny nape mark — South Coast knits: small seagull + 31° emblem on the front, plain patterned back with a tiny nape mark. Final emblem artwork will be redrawn by an illustrator.

Small front logo only

Beach hut row, navy and sand-gold stripes, scattered shells, waves and seagulls, sand-dune gradient, turquoise fishing-net pattern.

Six South Coast beach knit jumpers with a small seagull + 31° emblem on the chest: beach hut row, navy and sand-gold stripes, scattered shells, waves and seagulls, sand-dune gradient and a turquoise fishing-net pattern — South Coast knits: small seagull + 31° emblem on the chest. Final emblem artwork will be redrawn by an illustrator.

Patterns knitted in. Colour change from a small heat-reactive embroidered or patch logo - to be confirmed with a maker. Final artwork to be redrawn and charted for knitting. Price to be confirmed.

Drop 02 preview

High-neck jumpers - sea, sun & moon

Roll-neck knits in the same theme as the tracksuits: a wave band, a row of suns, moons and stars, a seagull over the sea, waves at the hem and a knitted sunset. Planned for a later drop (Drop 02), not the first launch. Patterns knitted in; small embroidered seagull + 31° emblem on the chest (heat-reactive thread being looked into - not confirmed). Price to be confirmed.

Six high-neck knit jumpers in the sea, sun and moon theme: royal blue with a white wave band, sand with a row of embroidered suns, navy with crescent moons and stars, turquoise with a seagull over waves, cream with blue waves at the hem, and teal with a knitted sunset over the sea, each with a small seagull + 31° emblem on the chest — High-neck jumpers, Drop 02 preview. Patterns knitted in; the small seagull + 31° emblem sits on the upper-left chest. Final emblem artwork will be redrawn by an illustrator.

New - tracksuit concepts

Tracksuits

Matching sets for the coast: lightweight windbreakers and warm fleece, in vibrant colours, clean white and black, and wrapped sea, sun and moon patterns.

Vibrant · White & black · Sea, sun & moon · Sea, sun, moon & stars · Sun & moon zip set · Vibrant extras · Windbreaker & fleece

White & black

White, light grey and black windjackets; black and charcoal fleece with a small tonal seagull + 31° emblem.

Six white, grey and black tracksuit sets: three lightweight windjacket sets in white, light grey and black with white piping, and three warm black and charcoal fleece sets with a small tonal seagull + 31° emblem — White and black sets. The windjackets on this sheet look more like sweatshirts than shells and need redrawing by a maker as true windbreakers. Logos would be embroidered. Final emblem artwork will be redrawn by an illustrator.

Sea, sun & moon (pattern sets)

Patterns wrapped round the shoulders, chest and back, with plain joggers.

Sea-blue fleece tracksuit shown as a zip jacket front, the back, and joggers, with a large white-capped wave wrapping round the chest, shoulders and back and a small seagull + 31° emblem on the chest — Sea-blue wave wrap. This wave echoes Hokusai's well-known Great Wave print and would be redrawn by an illustrator as an original South Coast wave (no mountain). The seagull + 31° emblem would be embroidered on fleece. Final emblem artwork will be redrawn by an illustrator.

Six beach and wave hoodie tracksuit sets: sea blue with a breaking wave, sand with a sunset over waves, navy with beach-hut stripes, turquoise with a seagull over waves, white with a blue wave, and teal with a sunset sea — Beach and wave sets. The wave designs echo Hokusai and would be redrawn as an original South Coast wave. Embroidered seagull + 31° emblem on fleece. Final emblem artwork will be redrawn by an illustrator.

Warm sand fleece tracksuit shown as a zip jacket front, the back, and joggers, with a band of orange suns wrapping round the shoulders, chest and back — Sun wrap. Embroidered seagull + 31° emblem on fleece. Final emblem artwork will be redrawn by an illustrator.

Midnight navy fleece tracksuit shown as a zip jacket front, the back, and joggers, with crescent moons and a soft starry band wrapping round the shoulders and chest — Moon wrap. Embroidered seagull + 31° emblem on fleece. Final emblem artwork will be redrawn by an illustrator.

New

Sea, sun, moon & stars (crewneck sets)

Four all-over sets, crewneck sweatshirt and joggers: sea-blue wave, yellow-orange suns, plum moons and dark-blue stars. Price to be confirmed.

Four matching crewneck sweatshirt and jogger sets on a cream background: sea blue with breaking white-capped waves, yellow-orange with scattered suns, plum with crescent moons, and dark blue with gold and coral stars, each with a small seagull + 31° emblem on the chest — Sea, sun, moon and stars sets. The wave echoes Hokusai's well-known Great Wave print and would be redrawn as an original South Coast wave. Only the fronts are shown, each with the small seagull + 31° emblem (drawn larger than planned here). Final emblem artwork will be redrawn by an illustrator.

New

Sun & Moon Zip Set

A quiet-luxury tracksuit in soft ombre garment-dyed brushed fleece that flows from sand gold to midnight navy, with a high funnel neck and a short zip down to the chest bone. Tiny fine-line, tone-on-tone embroidered motifs - sun and rain, moon and stars - sit on the front chest and the back shoulder blades, with a small embroidered circled 31° on the upper-left chest and matching ombre joggers. The ombre dye and embroidery are to be confirmed with the maker; the 31° is embroidered because fleece can't take a heat-reactive print. Price to be confirmed.

Quiet-luxury brushed-fleece tracksuit shown front and back, dyed in a soft ombre that flows from sand gold to midnight navy, with a high funnel neck and short zip to the chest, tiny fine-line tone-on-tone embroidered sun-and-rain and moon-and-stars motifs, a small circled 31 badge on the upper-left chest, and matching ombre joggers — Sun & Moon Zip Set. Shown front and back. On this visual the front shows only the sun-and-rain motif and the badge reads 31 without the degree sign - final artwork would add the moon-and-stars on the front and use a plain circled 31°. Ombre garment dye and embroidery to be confirmed with the maker - the 31° badge is embroidered, because fleece can't take a heat-reactive print.

New

Vibrant extras - sunset & palms

Six bright hoodies and sweatshirts to wear with the sets: palms at sunset, a rainbow over waves, surfboards in the sand, shells and starfish, leaping dolphins, and a sunset with seagulls. The graphic or the 31° could be printed in heat-reactive ink on these - designed to react to temperature — testing in progress. Price to be confirmed.

Six vibrant hoodies and sweatshirts with a sunset and palms theme: coral hoodie with palm trees and a setting sun, turquoise hoodie with a rainbow over waves, yellow hoodie with surfboards in the sand, pink sweatshirt with shells and a starfish, teal sweatshirt with leaping dolphins, and mustard sweatshirt with a sunset and seagulls, each with a small seagull + 31° emblem on the chest — Vibrant extras. Only the fronts are shown, each with the small seagull + 31° emblem. Graphics to be redrawn by an illustrator. Final emblem artwork will be redrawn by an illustrator.

Windbreaker & fleece builds

The two base builds, and how they might look on the coast.

Six lightweight windbreaker tracksuit sets: white, sunshine yellow, royal blue, navy with coral piping, sage, and black with turquoise piping, each with a small seagull + 31° emblem on the chest — Windbreaker sets. The seagull + 31° emblem would be embroidered - heat-reactive ink doesn't suit showerproof shell fabric. Final emblem artwork will be redrawn by an illustrator.

Six warm fleece tracksuit sets, a boxy hoodie or half-zip with joggers: oatmeal, mustard, cobalt, sand, grey and pale blue, each with a small tonal seagull + 31° emblem — Fleece sets. The seagull + 31° emblem would be embroidered - heat-reactive ink doesn't suit pile fleece. The grey and pale blue sets are shown from the back. Final emblem artwork will be redrawn by an illustrator.

Three models by a concrete sea wall on a grey day: a royal blue windbreaker set, a mustard fleece set with a beanie and a grey fleece set, each with a small seagull + 31° emblem — Tracksuit editorial. Not shot at a real location. Final emblem artwork will be redrawn by an illustrator.

Price to be confirmed for every set. Sold as a set or separately - to be decided. Final artwork to be redrawn by an illustrator.

The pieces

Ten winter concepts

Where the colour change goes. Knitwear, fleece and puffers carry small embroidered logos only - heat-reactive ink doesn't print well on chunky knit, pile fleece or shiny puffer shell, and it would crack or barely change. The heat-reactive 31° stays on pieces that suit it: the long-sleeve tee (printed) and possibly the caps (print, patch or heat-reactive thread - still to be decided after sampling). Heat-reactive embroidery thread for beanies is being looked into but isn't confirmed.