Care & testing

Heat-reactive ink needs more care than a normal print. Follow this and it will last a lot longer - but it won't last for ever.

Care instructions

DoDon't
Wash cold, 30°C maxHot wash
Turn inside out before washingTumble dry
Use a mild detergentUse harsh detergent or fabric softener on the print
Line dry in the shadeDry or leave it in strong direct sun
Iron inside out on low, away from the printIron or press the print
Rinse out sweat and salt water soon after wearingLeave it damp and sweaty in a bag

Caps: spot clean or hand wash cold; don't machine wash, tumble dry or iron. Full cap care will be confirmed once the decoration method is chosen.

Sun, sweat and everyday wear will gradually weaken the colour change. That's normal for this kind of ink, and we won't claim it lasts for a set number of washes until we've tested it.

How we're testing

Before launch we'll test production pieces and publish the results here - including anything that doesn't go well.

  1. Colour change: does the print change at around 31°C with body heat and touch?
  2. Washing: how does the effect hold up after repeated cold washes?
  3. Sweat and wear: how does it hold up after real wear?
  4. Sunlight: how quickly does UV fade the effect? (Important for a beach brand.)
  5. Print feel: how firm is the print, especially on dark fabrics with a base layer?
  6. Safety paperwork: we'll ask our ink and garment suppliers for their safety and chemical compliance documents (for example OEKO-TEX certificates and UK REACH information) and list what we hold here.
Test results: not yet available. Garments haven't been made yet. This section will be updated before launch.