Privacy policy

Last updated: 5 Nov 2026. This policy explains how WEAR31 ("WEAR31", "we") uses personal data. We are the data controller.

What we collect

• Waitlist: your first name, email address, the range you are interested in (if you choose one) and your email consent; plus the page you signed up on, the time, and the wording version you agreed to. We only use your email to tell you about the WEAR31 launch; unsubscribe any time. Sign-ups are received through our website host, Netlify (Netlify Forms), which stores them for us. The waitlist is for people aged 18 or over.
• Orders and payments: Orders are not open. We will update this policy before taking any orders.
• Emails you send us.
• Website data: This site doesn't use analytics or advertising cookies.

Why and lawful basis

• Waitlist emails about the launch - your consent (you can withdraw at any time).
• Replying to emails you send us - legitimate interests.
• Keeping the site secure and preventing spam sign-ups - legitimate interests.

Who we share it with

Only service providers who help us run the website: our website host Netlify, Inc. receives and stores waitlist sign-ups and processes them in the US under appropriate safeguards. We do not sell your data.

How long we keep it

Waitlist data until you unsubscribe or 12 months after launch, whichever is first. A record of your consent and any request to stop is kept for as long as needed to prove it. Emails you send us are kept for as long as needed to deal with them.

Your rights

You can ask to access, correct, delete or move your data, object to or restrict processing, and withdraw consent. Email hello@wear31.com. You can also complain to the Information Commissioner's Office (ico.org.uk).

Cookies

This site doesn't use analytics or advertising cookies. Our website host, Netlify, may show a small site badge that saves a setting in your browser if you use it. It isn't used for analytics or advertising. If that changes, we will update this policy and ask for your consent first.