FAQ

No. It's designed to react to temperature only - body heat, touch, warm air or sun (temperature-reactive by design). It doesn't detect mood, emotion, heart rate or effort.

We're aiming for ink that starts changing at around 31°C. The exact point and how strong the change looks will be confirmed in sampling.

It depends on how warm the print gets. Strong sun or close contact with warm skin will usually set it off; a loose hoodie on a cold, windy day may barely change.

It fades gradually with sun, hot washes, tumble drying, harsh detergent, ironing and sweat. Follow the care guide to make it last longer. We're not making any lifetime claims - we'll publish our wash-test results before launch.

Planned: a hoodie, tee, crewneck sweatshirt and cap, in Surf (graphic) and Signature (31°) versions, a washed, heavyweight core range (boxy hoodie in three colours, snap-neck knit, cropped puffer, beanie, washed cap), patterned and South Coast beach knits, windbreaker and fleece tracksuits (vibrant, white and black, and sea, sun and moon patterns), sea, sun, moon and stars crewneck sets, a high-neck Sun & Moon Zip Set in ombre garment-dyed fleece with tiny embroidered motifs, vibrant sunset-and-palms hoodies and sweatshirts, high-neck jumpers (a Drop 02 preview), plus winter concepts (knit jumpers, beanies, caps, fleece, puffer gilet, joggers, scarf, gloves and a long-sleeve tee), in a choice of colours. Knits, fleece, most tracksuits and puffers carry embroidered logos rather than heat-reactive prints. Prices haven't been set yet. Browse it all by category in the shop.

Price to be confirmed. Any price will be the total you pay for the item - WEAR31 isn't VAT registered, so no VAT is added.

Fabrics and makers are still being selected. We'll list them on each product page once they're confirmed.

No. The designs on this site are still being developed. An illustrator will redraw the final artwork, and the selection may change.

The cap logo is planned to be heat-reactive too, but it sits away from your skin, so it would mainly react to touch, warm air and sun and will change less than a tee. We'll confirm after sampling.

Yes. Open a piece with Buy now, pick your size and colour, then checkout with Stripe. Free UK delivery on every order.

We\'ll add photos of real garments as samples land.

Free UK delivery on every order.

Yes. You'll have 14 days after delivery to cancel for any reason, plus your normal rights if something is faulty. Returns and delivery details are confirmed at checkout.

WEAR31 is not VAT registered, so no VAT is charged. The price you see will be the price you pay for the item.

Not at launch.