The designs
About 40 retro surf-graphic ideas in seven themes - four classic blue-to-red themes, plus three new bright, vibrant ones.
Meet the gulls
Four cheeky South Coast gulls, each with its own attitude. Every garment is named after the gull it carries - a Chip Raider Tee, a Grumbles Hoodie, a Side-Eye Knit - and stays in its own collection.
Grumbles
Scowl head
Hasn’t smiled since the last chip got away.
Chip Raider
Flying squawk
Mid-squawk and already heading for your chips.
The Swooper
Wings-up dive
The ice-cream ambush you never see coming.
Side-Eye
Minimal line head
Says nothing, judges your sandwich.
An illustrator will redraw each gull before anything is made. Names may change.
The seagull + 31° emblem
The main WEAR31 mark from now on: a seagull over a South Coast wave, in a thin circle, with 31° beneath.
- Small and minimal: about 4-6cm on the left chest, 3.5-4cm on caps and bobble-hat cuffs.
- Embroidered tone-on-tone or in one quiet thread colour - never a big loud print on the front.
- Bobble hats: direct embroidery on the cuff, or a small cream woven label.
- The One Off emblem is the bold red-circle version of the same idea.
- Any heat-reactive version: designed to react - temperature-reactive by design.
Across the range
Back designs
Fronts keep the small chest emblem. Three quiet routes for the back - none chosen yet.
Waves & Sun
Each design is shown cold (blue) and warm (red).
- 1. Wave in a circle with 31
- 2. Sun setting over the sea
- 3. Breaking wave with sun and 31°
- 4. Sunset disc in a circle
- 5. Split blue/red wave badge (circle and shield versions)
This sheet shows five clear designs (numbered 1-5; there is no number 6).
South Coast
Each design is shown cold (blue) and warm (red).
- 8. Beach huts - "31 Degrees"
- 9. Lighthouse "South Coast 31" badge
- 10. Gulls, wave and big 31
- 11. Coastal cliffs
- 12. "Bay Surf Club 31" shield
Design 7 has been dropped from this theme. Design 10 has both states captioned "cold" on the sheet - the right-hand version is the warm state. The lighthouse is illustrative. Designs 11 and 12 still show placeholder wording on the sheet (a protected heritage-coast name and a named bay surf club); they're being renamed to neutral wording ("Coastal cliffs", "Bay Surf Club 31") - there is no real club behind it. The sheet itself still shows its original title lettering and a town name on the lighthouse badge; final artwork will use South Coast wording. Place names need a trade mark check before use.
Heat & Temperature
Each design is shown cold (blue) and warm (red).
- 13. Thermometer rising out of a wave
- 14. Gauge dial 31°
- 15. Sun face over waves
- 16. Flames turning to waves
- 17. Pulse line into a wave
- 18. Stacked "31 Degrees" badge
Fine detail (sun face, wave foam) may not print cleanly in heat-reactive ink; bolder shapes will hold up better. The pulse-line design is decorative only - the garment does not measure heart rate.
Stripes, Patterns & Type
Each design is shown cold (blue) and warm (red).
- 19. Wavy stripe sleeve band
- 20. All-over small circled 31 pattern
- 21. Surfboard with 31 stripes
- 22. Retro rounded WEAR31 wordmark
- 23. Palm tree and sun with 31
- 24. Sun-and-sea ring badge
The "EST 2027" on design 24 and in the sheet footer is a design idea only, not a real founding date. WEAR31 is a new brand and hasn't launched yet.
Sunset Brights
Bright full-colour concepts - the heat-reactive part would be one element of each design.
- 25. Striped sunset over a wave, 31°
- 26. Fan of bright surfboards - "31 Degrees"
- 27. Big sun with 31
- 28. Neon wave badge
- 29. Hibiscus flower with 31
- 30. Rainbow sunrise ring - "Sunrise Sessions"
Full-colour designs. Only part of each design would be heat-reactive (for example the sun or the 31), with the rest in ordinary ink - full multi-colour heat-reactive prints are harder and costlier. "Neon Wave" and "Sunrise Sessions" are working titles and need a trade mark check.
Sea Life & Beach
Bright full-colour concepts - the heat-reactive part would be one element of each design.
- 31. Dolphin over a breaking wave
- 32. Shell and starfish - "Saltwater Soul"
- 33. Seahorse with 31°
- 35. Bright beach huts - "Beach Life"
- 36. Palm-leaf WEAR31 - "Live Salty"
Design 34 has been dropped from this theme. Slogans are working titles and need a trade mark check. As with Sunset Brights, only part of each design would change colour.
Heat Shift Graphics
Each design is shown cold and warm, in bright colour pairs.
- 37. Gradient sun - blue to hot pink
- 38. Wave stripe band - blue to pink
- 39. Big 31° - turquoise to orange
- 40. Circled "31° Surf Heritage" badge - blue to pink
- 41. Flame & wave - aqua to coral
- 42. Retro sunburst - indigo to magenta
Bright cold/warm colour pairs instead of just blue to red. In practice heat-reactive ink usually goes from a colour to clear, so "turquoise to orange" means turquoise heat-reactive ink printed over an orange base. Each pair needs sampling to check it looks clean.
One Off emblem
An original emblem: a red circle, a black seagull over a South Coast wave and a circled 31°.
- Used only as a tiny embroidered mark - about 6cm on the left chest, or on the cap front. Never a large print.
- Stitched in heat-reactive embroidered thread - designed to react to temperature — testing in progress. Thread like this usually shifts between just two shades (for example cool blue to warm red).
- Thread colours and wash durability to be confirmed by the supplier in sampling.
- One Off - a one-off run of boxy hoodies, boxy tees, six-panel caps and tracksuit zip tops and joggers, in 12 colours plus black.
The circled 31°
The small seagull + 31° emblem ties every design together - on the chest, sleeve, hem, cap front and woven label. Backs stay quiet: a nape mark, thin wave lines or a tonal gull.
How the bright designs would work
Heat-reactive ink works best as one colour changing. The classic themes shift blue to red; the Heat Shift designs try brighter pairs like turquoise to orange. In the full-colour Sunset Brights and Sea Life designs, just one part - the sun, the 31 or the wave - would be heat-reactive. Bold shapes print and change more cleanly than fine detail, so final artwork will be simplified for screen printing.